Customer Rating: Summary: Excellent resource--easy to understand and smart Comment: I heard about this book from a friend in business school who said it was on the recommended reading list. I bought the book and now I understand why it is considered one of the most useful books of the type. I'm persuaded by the writing, the examples, and the presentation. Highly recommended. Customer Rating: Summary: A huge waste of time and $$$ Comment: If it was allowed I would give this book a big fat zero. Alas, one star is as low as it gets. It skims over everything. Nothing practical in here. If you feel compelled to get this book buy a used copy. I am in the process of reading "Start Your Own Business" By Rieva Lesonsky which proves to be a great resource. Customer Rating: Summary: Extremely Helpful and Interesting! Comment: I found this clearly written book to be helpful and even sort of interesting to read. It covers various aspects of setting up a business that uses a website and also setting up the website as well. (I didn't realize that many legal issues could affect your website, such as copyright issues and other publishing laws.) It also provides some fundamentals about contract law and system development you need to know in order to put a website in place. It is a good practical mix of legal and business advice. The sections on how to go about actually building your site, what functions and what content should be on it, are informative and full of issues that I would not have thought of on my own. The book is in a handbook format, and I will probably also refer to it with various questions as I go forward with the process. It also has forms in the back that I can fill in to create a budget. My business is a start-up but it seems like this book would be helpful for anyone who needs to know the legal and practical issues surrounding their business's website.
IT IS IMPOSSIBLE FOR BUSINESS OWNERS TO IGNORE THE BENEFITS OF THE INTERNET
But the Internet does not have to be impossible to understand
Whether you are a small business owner seeking to create or enhance your Web presence-or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company’s Web enterprise-The Entrepreneur’s Internet Handbook provides important information you need!
--Sell on the Internet --Develop customer relationships and maintain loyalty --Attract visitors to your website --Protect your business using trademarks --Collect money, credit card authorization, and taxation
--Build and register your website --Select and request your domain --Use current software or build customized versions --Register your copyright
--Start-up guidelines for beginning businesses --Choose the correct entity-should you have a partner --Create a business that allows for flexibility --Limit liability
